Why you need to kick off your business app development now
Starting to wonder if you need to invest in a business app development for your organisation but yet to be convinced? Here’s some information that might just help persuade you to take the initiative sooner rather than later.
Smartphone sales trends
It can come of no surprise to learn that sales of smart phones and devices are skyrocketing with sales of PC’s and laptops lagging behind. In the last quarter of 2015, approximately 400 million smart phones were sold globally.
Business app development popularity
In June 2016 130 billion apps were downloaded from the Apple store alone. Now granted not all of these were business related but there are currently thousands of business apps for download from both iTunes and Google Play and these major app stores are seeing a dramatic increase in business apps, especially in iOS.
Mobile workforce is on the rise
Smart phone battery power is increasing, mobile screens are getting larger and each day there are more and more public places offering high-speed, reliable Internet access. These are probably some of the reasons 81% of CEO’s see mobile technologies as being of significant strategic importance. The mobile workforce is rising and expected to grow over the next 5 years from 96.2 million in 2015 in the USA to a predicted 105.4 million in 2020. The global mobile workforce could amount to 1.75 billion in 2020 and account for 42% of the global workforce.
The changing face of banking and business
The BBC recently reported high street banks have been ordered to embark on a banking technology revolution with new phone based apps. This app-revolution will not be restricted to the banking industry but will be prevalent across all sectors. If your business hasn’t already launched a mobile strategy and highlighted at least one business app development you are at serious risk of getting left behind.
Capitalising on the digital revolution
Technology in the main has always been about supporting the business and transforming often long-winded, manual processes by making them easier, quicker and more reliable. Your business app development should follow the same principles. But with the recent digital revolution you have a golden opportunity to develop an app rich in innovation and flair, with unprecedented ease of global deployment through the cloud and major app stores.
What a wonderful sales, marketing, operational, social and bottom-line opportunity you now have. One word of warning though: competition for business app adoption will be fierce. So careful research, planning together with an exceptional design will be critical for the success of your business app development.