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Social Media Customer Engagement Today’s blog comes from Nicola Craft, an undergraduate marketing student coming up to her finals and doing a great job merging her current baptism of fire on social media with the theory she’s spent the last 3 years studying. Greater insights on this topic to come …
Why not take advantage of the Cambridge Business Lounge facilities and spend the day co-working in between the #CambsHour talks. There are limited places available for the talks and the co-working, so make sure you book yours today. Find out more about #CambsHour and the day of MeetUps on the 8th …
Social Cultural Marketing Socio-Cultural factors are as they say; both social and cultural factors and it’s these aspects that characterise a society. In order for marketers to be able to create products and meaning for their target markets they must have a clear, concise understanding of the specific social cultural …
Dealing with Change in the Workplace Change is a very current issue within the workplace nowadays; it seems that as soon as we have gotten used to one aspect another change is being initiated. This is particularly obvious within the fast moving technology sector of today. Whilst some of us …
Software Marketing Strategies for 2013 Successful marketing strategies in 2013, whether you’re a software solutions or technology company, will very much depend on having well thought out and clearly defined multi channel campaigns. The impact of digital marketing can no longer be ignored given that over 80% of purchases are …
Future Trends in IT & Technology 2013 On the eve of 2013, I was joined by Richard Wishart and Jolyon Ingham for a Google+ Hangout on Air (HOA) to discuss predictions for future trends in IT and Technology. Identifying the future trends in IT and Technology was not a problem, …
Care Home Solutions The Need for Technology Free wifi access is springing up all over the UK; in shopping centres, football stadiums, pubs and restaurants and even the London Underground. Now it’s time for residential care homes to follow suit and invest in an IT infrastructure fit for the 21st …
Content is King Content is King and this was clearly communicated at the recent Funnel Marketing event hosted by Econsultancy at the Emirates Stadium in London. The value of this event was definitely to be had in the many high quality seminars running in tracks segregated by Plan, Attract, Engage …
Look after the Care Workers to see Care Standards Rise Having over 22 years of experience within Healthcare in Hospitals, Nursing/ Residential Homes and Domiciliary Care I have seen a lot of positive changes in the standards of care but not enough! If we as a nation want to raise …
#CambsHour Newsletter 3 Is it November already? Time is flying by and #CambsHour will be upon us again before we know it! Word is spreading and new local business contacts are flocking to the online networking event held each Wednesday between 8 and 9 pm. Here is a roundup of …