The age of mobile apps
Over 138 billion mobile apps were downloaded in 2014 and by 2017 this figure is estimated to rise to almost 269 billion. We’re guessing your not too surprised by these figures even if you just raise your gaze from your mobile once in a while to see what everyone else is doing.
Have you noticed how much easier it is to commute, either for business or pleasure, due to the proliferation of mobile responsive software apps? They remind us where to go, at what time and store all our handy travel documents. We can work whilst travelling or waiting to board flights or trains and they entertain us when we need a break from the mobile office.
Yes, it’s official we’re living in the age of the mobile app and ambitious businesses are more than aware that to keep abreast of the competition they need a smart and cool app to satisfy a growing and insatiable army of mobile consumers.
If you want to get into someone’s line of vision you’re much more likely to do so on their mobile device than anywhere else so there’s no better time to start thinking about what app would set your business apart from the competition.
What makes a good mobile app?
When designing a mobile app there are basic rules to follow. You need to make your app:
- Easy to navigate
- Consumer centric
- Platform independent
- Free from prolific advertising
Your app also needs to be continuously evolving with new and improved features that really add value to your audience, ensuring your app doesn’t end up in the trash folder.
Is there an app waiting to burst out of your business?
Do you know what? There probably is, but the trick is recognising it and delivering it safely into the 21st century. Sometimes we can all be too close to our business, too busy running around to complete our day-to-day activities and striving to deliver excellent service that we can fail to see the wood for the trees or the mobile app eager to emerge.
This is just one of the ways in which we at IT Hummingbird can help. We have many years experience in providing full life-cycle software consultancy services to global companies and have all the necessary skills and vision to dig deep and unearth the perfect app for your business.
Not only can we help identify the mobile app just waiting to burst out of your business, but we can also provide invaluable assistance in the design, creation, publishing and marketing of your new shiny app making it as good and successful as it deserves to be.
Interested in finding out more? Give us a call or email us at firstname.lastname@example.org.