Content creation tips from a content creator
Having spent the majority of my marketing career so far creating all sorts of content, I know how hard a task it can be. There are so many things that can obstruct the process, and that’s before you get writer’s block. This next blog in our series on content marketing is going to address these issues and provide some tips on working around them.
Time is something that we never seem to have enough of nowadays, yet people are still notoriously bad at time management within their working day and taking steps to improve it. Whatever your job role may be, time management is an important skill to implement after which you’ll see your productivity soar. One of the first things you’ll learn is the importance of setting yourself deadlines.
For some the factor of a deadline is a godsend, they relish working towards it and achieving their goals in the required amount of time. However for the rest of us, the pending doom of a deadline can cause panic and bad planning, resulting in poor execution. But never fear, as with tips for time management, there is help out there for meeting deadlines.
There can be many time conflicts and limitations when carrying out content marketing, including deadlines that are imposed upon you by third parties, such as the magazines publishing your content.
I too can be guilty to being held ransom by these deadlines and in these times it feels like the easiest thing to do would be to rush together what you do have and submit it, no matter what the condition. However you’ll often find that these deadlines are simply a guide for the publication and more likely than not there’s some wiggle room in there. Rather buy a little more time and make sure you create quality content than panic and cut corners which are always going to show.
Don’t let time be your master when you’re trying to create valuable content! There’s a lot to be said for being able to ‘sleep on it’. You may find that when you leave a piece of work and come back to it with a fresh pair of eyes, you will see it from a whole new perspective.
It can be notoriously difficult to create really valuable and useful content able to engage your target market. Going back to the first blog post within the content series, we discussed how it tapped into the stages of the buying decision process. The dilemma for any marketer here is how to impact as many of these stages as possible, with perhaps only the one piece of content.
Unfortunately this isn’t always a possibility. This is why it’s vital to have a strong content marketing strategy in place that covers all bases and enables the creation of tailored information. We’ll be exploring how to conquer conflict further in the next instalment of our content marketing blogs.
Strategy and management
I believe that management is the key driver to creating valuable content. It encompasses all of the aspects that aid in the facilitation, including time management and conflict resolution. If the process is managed well, with a clear structure and guidelines throughout then it is likely that marketing content will flow more easily.
It may be that you have more than one member of staff creating content, possibly even a whole team. Management of this can be tricky. On more than one occasion I have witnessed a disagreement between two members of staff who don’t see eye to eye about the desired message. Whilst I’m not saying that it will completely prevent it, having a well defined strategy can help to settle these conflicts.
A further aspect to think about is ensuring that the planned strategy for content marketing is wholly aligned to the business strategy and planned activities. The left hand must know what the right hand is doing when it comes to things such as product launches, to prevent us all sitting there with egg smeared faces.
One of the best places to start with creating content is to hit it head on, after developing a strategy of course. Personally I like to take a more traditional route, and find a pen and a piece of paper can be much more inspiring than staring at a computer screen.
Throughout my own personal experience, an important lesson that I have learnt is to have pride in my work. If you know that something may not be up to a high enough standard then take another look at it. Chances are it will be that much more effective and appreciated by your audience.
Blog post by content creator Nicky Wren.
Are you struggling with your content marketing strategy and creation? Talk to IT Hummingbird, we can make the process that much easier for your with our range of consulting services. Contact us on firstname.lastname@example.org, call +44 (0) 7972 152548 or submit a query on our contact page for more information.